The Importance of Exfoliation

Giving your skin that healthy glow all begins with keeping an ideal care regimen. Proper exfoliation is a method that should not be overlooked if you really want your skin to be fresh and youthful. Exfoliation involves eliminating the dead skin layers on the surface in order to reveal the more youthful and healthier skin underneath. Exfoliation must be done at least once or twice a week depending on the skin type and the method of exfoliation.

The Importance of Exfoliation

Exfoliation isn’t a difficult process. You can completely eliminate the dead skin cells on the surface to reveal the brighter and smoother skin underneath in a very short time. Exfoliating the skin takes only few minutes of your time but the benefits it provides can be long term. Although the skin sheds the dead skin cells naturally on its own, exfoliation can give this process a boost, especially when natural process of skin shedding slows down due to clogged pores and if your skin is either excessively oily or dry.

The Importance of Exfoliation on a Regular Basis

Your skin care regimen might consist of moisturizing, cleansing or slathering on a branded sunscreen. But if you are not regularly exfoliating, your skin won’t have that cleaned and polished glow. As people age, the cell regeneration process slows down. Our skin slows down the process of shedding skin cells and generating new ones. When the older skin cells begin collecting on the skin’s surface, your skin starts looking dry, rough and dull. Dead skin cells on the surface can build up over time, and this can lead to excessive oil and clogged pores. And that can lead to skin problems such as adult acne and skin blemishes.

When you exfoliate on a regular basis, this eliminates the dead skin cell barriers the clogs the skin and uncover the new and fresh cells beneath. Exfoliation lets your moisturizer penetrate deeply into the skin. Incorporating regular exfoliation into your skincare regimen makes your skin not only look healthier but will make your skin healthier over time.

Exfoliation helps prevent your pores from clogging, which helps prevent skin conditions like adult acne from flaring up. Gentle exfoliation can also help acne scars to gradually fade over time. Exfoliating can also help iron out wrinkles and fine lines. When skin is properly exfoliated, serums and moisturizers will work at their best.

The most ideal type or process of exfoliation depends on a person’s health, complexion and skin sensitivity. If you have sensitive skin or existing skin conditions like adult acne, it is important to choose the most suitable exfoliating products and methods more carefully. Asbury Apothecary makes a Gentle Exfoliating Facial Cream that has been specially designed with sensitive skin in mind. The exfoliation is ground into a very fine grain that sits in a deep moisture base. The exfoliator gently polishes the skin without leaving your skin red and irritated.

The importance of exfoliation can never be underestimated. Not everyone exfoliates, but it is something that you should do on a regular basis to maintain smooth and healthy skin. Find the right time of day to exfoliate your skin and stick with it. If you exfoliate regularly, your skin with be more radiant, more beautiful or handsome, and most important: healthy. You can also enjoy increased self confidence knowing that you look good – from the inside out.

Video Review by Nina Santiago of our Gentle Exfoliating Facial Cream

Asbury Apothecary’s Gentle Exfoliating Facial Cream just got a video review by Nina Santiago on her YouTube channel NinaUnrated. We’ll forgive the fact that she couldn’t pronounce our name. At least she made us look pretty good. And she seemed to really enjoy using the product. A big thanks to Nina from all of us here at Asbury Apothecary. Big kiss!

Asbury Apothecary Interviewed by The Guilt-Free Capitalist

On a soggy Friday evening, I had the pleasure of sitting down with Tiffani Bryant, who writes a digital magazine called The Guilt-Free Capitalist. Asbury Apothecary agreed to be interviewed by The Guilt-Free Capitalist on a number of issues, including sustainability, corporate responsibility and luxury brands.

I had met Tiffani at an event a few weeks earlier and gave her two of our products to try, the Vitamin C Antioxidant Moisturizer and the Gentle Exfoliating Facial Cream. Tiffani agreed to try the products for a month before we met up again. She posted a series of photos of her skin after using her Asbury Apothecary products. Here’s the gallery of results after using our exfoliator and moisturizer:

Results after using the Gentle Exfoliating Facial Cream

Results after using the Gentle Exfoliating Facial Cream


Results after applying Vitamin C Antioxidant Moisturizer


All made up! Results after using Asbury products and applying makeup. Looking good!

Now, we aren’t usually ones to brag, and Tiffani had lovely skin to begin with. But it’s nice to see a positive transformation when someone uses our products. And, it goes to show that it is very easy to incorporate Asbury Apothecary products into your existing skincare routine.

If you’d like to read the article on Asbury Apothecary at The Guilt-Free Capitalist, follow the link here.

How To Shave – Simple Ways to Get the Best Shave

Shaving is one of those rituals that many of us do on a regular basis. Shaving is a convenient method of hair removal for both men and women. There are multiple areas on the skin that can be shaved, and a slew of instruments and products that can be used. Many of us do it, but not everyone knows how to shave.

The right shaving techniques, quality shaving products and post-shaving skincare can help men and women look and feel both clean and fresh. If you know how to shave, then you can turn this chore into a pleasurable morning ritual.

If you want the best shave, you can follow these steps:

  • Choose the right razor. There are many razors available that you can use when shaving but make sure that you choose the one with added precision. Don’t skimp on cost. Cheap razors can wreak havoc on your skin.
  • Do the necessary pre-shave routine. Wash the face or any particular area that you wanted to shave. Use a high-quality cleanser, such as Asbury Apothecary’s Facial Cleanser from the Vitamin C Antioxidant line. Apply a high-quality shave cream, such as Asbury Apothecary’s Moisturizing Shave Cream.
  • Hold the razor correctly. Depending on the type of razor you are using, there are ways you need to follow as to how you should hold a razor the proper way. If you hold the razor properly, then you can expect a smooth shave. Applying much pressure when shaving is not recommended, since this can cause irritation and ingrown hairs.
  • Shave in the right direction. During first pass, try to shave with grain. This means you need to shave downward, in the direction that your hair grows. If you’d like an even closer shave, then shave against grain or shave in the opposite direction that your hair grows.
  • Shave the face or any desired area until smooth. It takes several passes to capture all the hair on the small perforations of the razor head. It pays to be patient when going over a particular area. You also need to keep in mind that it is not right to put excessive pressure on the razor when shaving.
  • Do the post-shave routine. Wash you face with facial scrub and clean and warm water. Washing the face after shaving helps to slough all dead skin that may have accumulated within the shave. Rinse the face with clean and cold water because this helps in soothing the newly-cut mug. Pat dry and then moisturize. Asbury Apothecary has a Gentle Exfoliating Facial Cream that does the trick.
  • Rinse and clean your blade after use. Remove any build up or hair that has accumulated during the shaving process. This helps eliminate minerals and contaminants in the water that dry into the blades and makes it blunt. And who wants to shave with a blunt razor?

Some men and women just shave for the purpose of shaving. They do not realize that it is highly imperative to follow the guidelines on how to shave correctly. Shaving is an essential hygienic activity that needs to be done with precision and adaptation of proper procedures. Proper precaution should also be considered if you have acne and you are planning to shave. There are necessary techniques to follow when shaving so that you acne will not get worse. We’ll talk about that in another post. Shaving is something that is done on regular basis, and both men and women are educated on how to shave the correct way. Your skin will thank you.

Calendula And White Grapefruit Body Wash Review by Fashionably Lo

The fashion and lifestyle blog Fashionably Lo recently reviewed Asbury Apothecary’s Calendula and White Grapefruit Body Wash. The whole line got a very nice review. Below is the article in its entirety:

I don’t know about you guys, but I am always on the hunt for new beauty products. Whether it’s a new shade of lipstick or the perfect moisturizer — I am always looking for a change. I was recently introduced to Asbury Apothecary and immediately fell in love with the Calendula Body Wash with White Grapefruit. So ideal for a relaxing spa night (& 2 hr long bubble bath) at home! Not only is the scent just amazing but it left my skin feeling smooth, clean and fresh…without feeling lik eI was lathered in chemicals. Definitely a win win.

Asbury Apothecary is a luxury skincare brand for men and women (so you can scoop something up for your man) and I love that their products aren’t crazily overpriced. The brand has a rich history and was even inspired by family dating back to the 1800s. Learn more about it all here.

Check out a few of the items below that made my wish list and make sure you head on over to the site for more great products!


Thanks Fashionably Lo for a great writeup. We greatly appreciate it!